Illustration of the world and a smiley face, both on a green background

 

Whatever your opinion about facial recognition software, it’s clear it’s becoming an integral part of everyday life. Whether it’s preventing and eliminating crime, identifying lost children, ensuring deliveries, or just bringing some much needed humanity to the tech revolution. Afterall, in the not too distant future, every ‘thing’, we are told, will be connected to the Internet. It’s only a matter of time before those ‘things’ are able to recognize and understand us.

Now to some this may feel like an Orwellian prophecy come true, yet, on closer inspection, this simply isn’t the case. Companies, both big and small, are thinking deeply about how to make our lives easier with this technology.

We are only human

Often it’s our own identities that add friction to seemingly simple processes - or rather it’s how machines interpret and manage our identities that causes the real bottlenecks - passwords, PINs and CAPTCHAs (to name but a few). Instead of using what is most natural and obvious we have a status-quo in favor of what is unnatural and complicated. In part it’s Kairos’ mission to shift this paradigm and help machines learn the importance of empathy.

So, here, we have narrowed down the innovators that impress us the most. The following list includes both private and public sector companies and is in no particular order. These are Kairos’ top 5 picks for companies using facial recognition to change the world for the better.

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Illustration of Robert Plutchik's 'Wheel of Emotions'

 

“How are you?” What a simple question with so many complex answers yet most of us answer with “Good”. Besides our culture, why do we default to a one-word expression to explain our feelings? We feel a range of emotions but to use them we must learn what they are and express them correctly.

We’ve already discussed the 6 universal emotions; joy, surprise, sadness, anger, disgust, fear, and sometimes contempt, but there are many other emotions that stem off of them.

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Image of the 'Kairos Human Analytics' logo and 'IBM Watson Ecosystem Partnership' logo

 

As an IBM Watson Ecosystem Partner we work with IBM Watson™ to transform how businesses understand people through unique human analytics. Kairos’ face analysis algorithms are able to recognize and understand how people feel in video, photos and the real-world. Watson is a cognitive computing platform that uses machine learning to reveal insights from large amounts of unstructured data.

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A young, smiling brunette woman with the words 'Project Look by Kairos' overlaid.

 

Project Look is a market research tool that uses best-in-class emotion detection algorithms to measure people's reactions to video content. Within minutes you can be testing your videos with your audience and get real-time, actionable insights. All in the cloud. No coding required.

Why we created Project Look

Imagining how to use a technology like face analysis is often the easy part. Applying it in the real world - that’s a whole different ball game.

Yet, this is what motivates us over at Kairos HQ. We love seeing our customers solve real business problems by using the tools we have designed. But when we spoke to early customers, we realized these tools weren’t the only part of their journey.

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A line graph and text describing emotions overlayed on the face of an attractive, brunette young woman who looks surprised.

 

People used to think the earth was flat. That theory was disproved by many famous mathematicians, but before those discoveries, humans perceived the universe in two dimensions. Fast forward to today, while the earth is still round, business, an integral part of modern-day society, is still only running on engines of two dimensional data.

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