Logos of the best facial recognition companies including Kairos, Microsoft and OpenCV


Everyone is talking about face recognition and there are a lot of different companies and products out there to help you benefit from it. With some of the biggest brands in the world rolling out their own offerings, it’s an exciting time for the market.


Yet, if you’re researching face recognition providers it makes it all the harder to know who’s the right fit for your needs. And we believe you and your business deserve the best facial recognition partner - it’s actually a mission of ours. Throughout 2017 we will be sharing our in-depth guides to making the most of face analysis, and why it should be at the heart of your business.

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Cartoon image of a barista at a coffeeshop with digital signs in the background


As biometric sensor technology becomes a staple feature in consumerism it will affect various industries, particularly retail.


Today facial recognition sensors, that track the face of shoppers, are starting to become adopted by retailers in prime markets. In fact, research by CSC revealed that an estimated 59% of fashion retailers in the United Kingdom are using facial recognition today.

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Kairos brings emotion analysis to your Qualtrics surveys


The Kairos integration for Qualtrics helps companies gather and act on emotion data faster. Kairos' video analysis service, Project Look, can now be embedded directly into any Qualtrics survey. Grab your free guide at the end of this article.


Qualtrics is a popular tool used amongst market researchers and business analysts to collect data on their users and consumers. If you’ve tried Qualtrics before you'll know how easy it is to use, if not it is a web-based tool for creating surveys.

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Illustration of the American flag with unicorns inplace of the stars


This is the final blog post to our 5 Part Series on Empathy and its relation to artificial intelligence, machine learning, and where we are headed in the future with technology. Read up on the series and follow the Kairos team as we explore empathy in the tech field and ways to implement it.


The future of empathetic AI is taking place every minute ahead of you. The future is being shaped now. We already looked at several companies integrating empathetic code into their AI and each day there are more developers innovating with emotional AI in the fields of education, healthcare, retail, marketing, and even gaming.

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"...every tool ever invented is a mixed blessing. How things will balance out is a matter of vigilance, moral courage, and the distribution of power.” - The Cult of Information, by Theodore Roszak, Author and Professor


At Kairos our vision is clear, we want to make the world a better place by serving humanity with our Human Analytics software. And that isn’t just hollow marketing talk - this is a deeply rooted belief that Kairos can have a lasting, positive impact on people's lives. It’s a daily mission to listen, support and empower our customers to create experiences that go beyond the nuts and bolts of a product. Together we are creating the future. And with that comes a great responsibility.

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Illustration of two heads, one human and the other a robot or machine.


This is part 4 to our 5 Part Series on Empathy and its relation to artificial intelligence, machine learning, and where we are headed in the future with technology. Follow the Kairos team as we explore empathy in the tech field and ways to implement it.


In our earlier posts we've discussed, and proven, empathys' growing importance in artificial intelligence. The next questions to ask are, "How do we make AI empathetic?", "How do we build emotion into our AIs?" and "Can we ever make AI feel?"

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Illustration of two hands shaking, one human hand the other a robot or machine hand


This is part 2 to our 5 Part Series on Empathy and its relation to artificial intelligence, machine learning, and where we are headed in the future with technology. Follow the Kairos team as we explore empathy in the tech field and ways to implement it.


The debate over machines and their role in our society is not new, people have been fearing machines, or robots, will replace us in the workforce and slowly take over the world since machines came into the workplace during the Industrial Revolution, via the 1800s. However, we were wrong to be afraid.

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Illustration of two overlapping heart shapes; one green colored, the other made of binary code.


This is a 5 Part Series on Empathy and its relation to artificial intelligence, machine learning, and where we are headed in the future with technology. Follow the Kairos team as we explore empathy in the tech field and ways to implement it.


I recently expressed to someone about a time in my life that left me upset, changed, and almost broken. Their response was "I'm sorry, but every one goes through tough times. It sucks, but it's normal". I have thick skin, it's hard to offend me or upset me, but that statement made me roll my eyes and shake my head.

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An illustartion of a billboard with the word love in big letters


For years researchers have been trying to answer the question, “How many ads does a person see in one day?”. Some have guesstimated between 5,000-10,000 brand images are seen by a single person each day! Others think that number is exaggerated and insist that just counting exposures isn’t accurate and one must only consider those messages which make it into our consciousness. With more things to buy, see and do, and more places to encounter media, one thing is for sure, regardless of the actual number, we can safely say it’s a lot.

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Photo of some youg people at a picnic in a park with the words 'let's talk about public saftey'


Technology is changing and evolving every day at an increasing rate. It seems like every week we hear about a new tool we can use, a new software that will soon be part of our lives, and sometimes it can seem overwhelming. With all this new information out there how can we be sure that the technology we are developing is being used for good?

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Illustration of lots of human eyes with a magnify glass symbolising surviellence


1984, George Orwell said it best “BIG BROTHER IS WATCHING YOU”, a line that seems to be repeated in different ways in different mediums over the course of human history. Big brother is usually a reference to the government, but it’s any authoritative power, who uses force, power, and technology to mindlessly control the majority of the population.

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Photo of happy young girl with text explaining the micro expressions of the emotion 'Joy'


Imagine you are watching a political debate where Candidate A is passionately going on about a topic and Candidate B is listening attentively. The camera zooms in on Candidate A whose eyes are wide open and hands are gesticulating. As the camera pans to candidate B you see it, a smirk, and a quick eyebrow raise. It only takes a fraction of a section but through this small group of facial movements you have learned that Candidate B does not agree with Candidate A. Candidate B didn’t have to say a word, the distaste was shown through a micro expression, which will gain or lose voters’ sway just like that.

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Illustration of the world and a smiley face, both on a green background


Whatever your opinion about facial recognition software, it’s clear it’s becoming an integral part of everyday life. Whether it’s preventing and eliminating crime, identifying lost children, ensuring deliveries, or just bringing some much needed humanity to the tech revolution. Afterall, in the not too distant future, every ‘thing’, we are told, will be connected to the Internet. It’s only a matter of time before those ‘things’ are able to recognize and understand us.

Now to some this may feel like an Orwellian prophecy come true, yet, on closer inspection, this simply isn’t the case. Companies, both big and small, are thinking deeply about how to make our lives easier with this technology.

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Illustration of Robert Plutchik's 'Wheel of Emotions'


“How are you?” What a simple question with so many complex answers yet most of us answer with “Good”. Besides our culture, why do we default to a one-word expression to explain our feelings? We feel a range of emotions but to use them we must learn what they are and express them correctly.

We’ve already discussed the 6 universal emotions; joy, surprise, sadness, anger, disgust, fear, and sometimes contempt, but there are many other emotions that stem off of them.

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Image of the 'Kairos Human Analytics' logo and 'IBM Watson Ecosystem Partnership' logo


As an IBM Watson Ecosystem Partner we work with IBM Watson™ to transform how businesses understand people through unique human analytics. Kairos’ face analysis algorithms are able to recognize and understand how people feel in video, photos and the real-world. Watson is a cognitive computing platform that uses machine learning to reveal insights from large amounts of unstructured data.

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A young, smiling brunette woman with the words 'Project Look by Kairos' overlaid.


Project Look is a market research tool that uses best-in-class emotion detection algorithms to measure people's reactions to video content. Within minutes you can be testing your videos with your audience and get real-time, actionable insights. All in the cloud. No coding required.

Why we created Project Look

Imagining how to use a technology like face analysis is often the easy part. Applying it in the real world - that’s a whole different ball game.

Kairos brings emotion analysis to your Qualtrics surveys

Download your free Project Look + Qualtrics Guide

Benefit from emotion analysis in your Qualtrics surveys

Yet, this is what motivates us over at Kairos HQ. We love seeing our customers solve real business problems by using the tools we have designed. But when we spoke to early customers, we realized these tools weren’t the only part of their journey.

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A line graph and text describing emotions overlayed on the face of an attractive, brunette young woman who looks surprised.


People used to think the earth was flat. That theory was disproved by many famous mathematicians, but before those discoveries, humans perceived the universe in two dimensions. Fast forward to today, while the earth is still round, business, an integral part of modern-day society, is still only running on engines of two dimensional data.

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Cartoon image of a chalkboard with an equation that reads 'Sales/Media Cost = MER'

Make better decisions

Marketers are faced with the challenge of driving positive ROI on all of their advertising and branding efforts. The stress of implementing the right strategy can result in many sleepless nights.

It’s Economics 101. You bring in more money than you spend and you are on your way to a scalable business model, and maybe even a high-five from your boss.

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Young, adult female smiling.


Have you ever looked at a friend, a significant other, or even your mother, and knew exactly what they were thinking without them ever having even uttered a single word?

People’s facial expressions are incredibly telling. They provide instant indications about whether someone is excited, angry, surprised, or even scared. A picture is worth a thousand words -- one of life’s greatest cliches. Think about this concept, though. A photo, or in this case a face, tells us more than we could ever imagine. Since emotions are universal across people, we can rely on this data to provide us with honest reactions.

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Young, adult female smiling with the word 'infomercial.


It’s 3 A.M. You’re wide awake, so you flip on the TV and somewhere in between the Public Access stations and reruns of Law & Order, you settle on a program. The alarm goes off a few hours later and in a sleepy haze you check your email. At some point between then and now you’ve ordered a set of P-90X DVDs, a Shake Weight, a ShamWow and a Ronco Rotisserie Oven. You think to yourself: “What on earth happened last night?” Welcome to the power of The Infomercial.

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