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AB 1043 Is Coming: Turn California’s New Age Signal into Safer, Higher-Converting Experiences
California’s AB 1043—often called the Digital Age Assurance Act—marks a simple but significant shift: instead of every app guessing a user’s age, operating systems and app stores will send an age-bracket signal to apps. That shifts age assurance from a scattered, app-by-app problem to a shared layer of infrastructure. It’s privacy-preserving (no default ID uploads), it gives developers actual knowledge of a user’s age range, and it creates a clearer path to age-appropriate defaults. What it doesn’t do is finish the job for you.
